Interactive Giveaway for EatStreet
Client
Role
EatStreet
Campaign Planning | Design | Copywriting | Landing Page Creation
I planned, organized, and executed a successful cross-channel campaign to collect email leads and encourage orders from new college students. Read on for a full case study of the project.
College students love to order food. EatStreet loves to deliver it.
We needed a way to connect the two at the beginning of the school year.
It's a truth universally acknowledged: everyone wants free food.
With this in mind, I proposed an interactive giveaway campaign where users entered their email to receive a daily free coupon. I crafted a cohesive look and messaging system for the campaign and implemented it across multiple channels, including a custom landing page, paid and organic social media content, email, in-app messaging, and push notifications.
This project successfully collected over 5,000 new email leads and generated hundreds of EatStreet orders.
