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I'm Rachel. I'm a marketing creative who loves to drive real results through impactful content.

I love helping vibrant, modern brands shine across digital, print and social channels. Experienced with creating content for  but constantly seeking new challenges and opportunities.

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In my spare time, I love hiking, crafting and experiencing as much live music as possible!

Skills

Content Creation and Design

I combine design and writing to create marketing materials that are both beautiful and effective. Whether it’s graphics, copy, blog posts, or video content, I focus on engaging and on-brand work.

Adobe Creative Suite • Canva • Notion • ChatGPT

Brand Messaging

I craft cross-channel marketing campaigns that capture a brand's unique persona and drive real results through engaging content.

Google Workspace • Microsoft Suite • Notion • OneSignal

Email Marketing

With experience spanning multiple companies and hundreds of messages, I specialize in creating vibrant, responsive, and engaging email campaigns.

Customer.io • Salesforce Marketing Cloud (Email Studio) • Basic HTML

Social Media Management

I create engaging social media content that resonates with audiences. By tailoring posts to each platform and using data insights, I ensure our content is both impactful and effective.

Meta Business Suite • TikTok Business • Hootsuite • CapCut

Work
Experience

Creative Marketing Coordinator

Previously Design Intern

August 2021 - Present

EatStreet

  • Planned, designed and executed engaging content for campaigns across email, print, app messaging and more

  • Managed visual and written brand identity across all marketing channels

  • Planned and created organic and paid social media content, including spearheading a TikTok strategy

  • Partnered with marketing, data, and sales teams to evaluate campaign effectiveness and strategically plan content

Email and Design Consultant

July 2023 - Present

@hotel

  • Managed and created weekly marketing email sends, handling content planning, design, and copywriting.

  • Contributed to an email program overhaul that increased click-to-open rates by 60% and conversion rates by 80%

  • Provided design support to other departments as needed, including leadership pitch decks and social media templates

Volunteer Marketer

November 2021 - Present

NourishMKE

  • Created promotional materials to boost attendance for NourishMKE’s primary fundraising event

  • Provided design and branding support for business cards, brochures, and other materials to improve public perception

Freelance Designer

January 2023 - May 2023

Sunday Paper Agency

  • Executed graphic design projects for marketing agency Sunday Paper, including display ads, restaurant materials, and other marketing collateral

Education

Bachelor of Science

2018 - 2021

University of Wisconsin-Madison

  • Completed coursework in Graphic Design, Creative Writing, and Marketing Fundamentals

  • Served as Art Director & Writer for Souvenirs Travel Magazine

  • Served as Social Media Chair for Cancer Fundraising org

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