I'm Rachel. I'm a graphic designer who loves bringing vibrant brands bring their marketing to life.
I excel at helping vibrant, modern brands shine across digital, print, and social channels. With extensive experience in graphic design for both print and digital mediums, I am always on the lookout for new challenges and opportunities to grow.
In my spare time, I love hiking, crafting, and experiencing as much live music as possible!
Skills
Brand Design
I create cohesive and compelling visual identities, bringing brands to life through both print and digital media.
Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects)
Email Design
With experience spanning multiple companies and hundreds of messages, I specialize in creating vibrant, responsive, and impactful email campaigns.
Customer.io • Salesforce Marketing Cloud (Email Studio) • Basic HTML
Social Media
I plan, design, and create engaging content across social media platforms, including branded graphics, photography, and videos.
Meta Business Suite • TikTok Business Suite • Hootsuite • CapCut
Work
Experience
Brand Designer
Previously Design Intern
August 2021 - Present
EatStreet
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Designed engaging content for campaigns across email, print, app messaging and more
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Managed visual brand identity, ensuring consistency across hundreds of projects and campaigns
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Planned and created organic and paid social media content, including spearheading a TikTok strategy
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Partnered with marketing, data, and sales teams to evaluate campaign effectiveness and strategically plan content
Email Design Consultant
July 2023 - Present
@hotel
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Designed weekly marketing email sends, incorporating brand assets, photography, and motion
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Created templates to streamline production of regular sends
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Contributed to an email program overhaul that increased click-to-open rates by 60% and conversion rates by 80%
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Provided design support to other departments as needed, including leadership pitch decks and social media templates
Volunteer Graphic Designer
November 2021 - Present
NourishMKE
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Designed promotional materials to boost attendance for NourishMKE’s primary fundraising event
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Provided design support for business cards, brochures, and other materials to improve public perception.
Freelance Designer
January 2023 - May 2023
Sunday Paper Agency
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Executed graphic design projects for marketing agency Sunday Paper, including display ads, restaurant materials, and other marketing collateral
Education
Bachelor of Science in Graphic Design
2018 - 2021
University of Wisconsin-Madison
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Advanced coursework in Graphic Design & Typography, Branding & Identity, Packing Design, and Interactive Media Design
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Art Director of Souvenirs Travel Magazine in 2021
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Social Media Chair for Cancer Fundraising org